Business/ Ricky W. Griffin
Type
Book
Authors
ISBN 13
9780131495371
Category
Industries Land Use Labor
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Publication Year
2006
Publisher
Pearson/Prentice Hall, 2005, Malaysia
Pages
736 pages
Subject
Business & Economics › Industries › General Business & Economics / Industries / General Business & Economics / New Business Enterprises
Description
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments-economic, social, and political-re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.
Number of Copies
3
