International business : an Asian perspective / Fariza Hashim, Mohd Haniff Jedin
Type
Book
Authors
ISBN 10
9833383610
ISBN 13
9789833383610
Category
commerce
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Publication Year
2007
Publisher
Oxford Fajar Sdn. Bhd., United States
Pages
168 pages
Subject
International business enterprises -- Asia. Globalization. International business enterprises. Asia.
Description
Chapter 1, International business and globalization --
Chapter 2, Countries in the global economy --
Chapter 3, Cultural influence on global business --
Chapter 4, International trade and theories --
Chapter 5, The international financial environment --
Chapter 6, International economic integration --
Chapter 7, Global strategies for firms --
Chapter 8, Global business marketing --
Chapter 9, Global human resource management.
Chapter 2, Countries in the global economy --
Chapter 3, Cultural influence on global business --
Chapter 4, International trade and theories --
Chapter 5, The international financial environment --
Chapter 6, International economic integration --
Chapter 7, Global strategies for firms --
Chapter 8, Global business marketing --
Chapter 9, Global human resource management.
Number of Copies
8